Citystore Arnhem and Nijmegen
Connecting Cities Through One Flexible Identity
In the past, the VVV offices in Arnhem were the go-to places for city information. When the city developed a new concept to be rolled out across the Arnhem-Nijmegen region, they asked us to create the visual identity.
Together, we explored how to unify cities with diverse sounds, cultures, and identities into a cohesive system. The result is a flexible identity that adapts seamlessly, remains recognizable across all cities, and still leaves room for local character.
Beyond the Identity
In addition to the core identity, we developed a custom typeface, in-store presentations, signage, and window stickers to bring the brand to life in the physical environment. We also delivered templates for photography and video, ensuring a consistent yet dynamic brand presence across all channels.
“We realize what matters”
Is more than a tagline. It is a promise.