Combining 3D, motion, design and AI for Catchi
with full creative control
For Catchi, we developed a visual production pipeline that combined detailed 3D renders with AI-generated lifestyle photography and cinematic motion direction.
By first building and rendering every product in 3D, we created a controlled visual foundation that allowed us to generate consistent AI imagery without compromising on proportions, materials or product accuracy.
Alongside this, we developed custom motion and montage directions using cinematic 3D scenes to define the visual language, atmosphere, and storytelling across the brand.
From cinematic 3D direction to AI-generated photography.
A hybrid workflow combining motion, design and AI. This workflow made it possible to move faster, create more content, and maintain a high-end visual consistency across both stills and motion.
Technical process
We started by developing detailed 3D renders of every product to create a controlled visual foundation for both motion and AI-generated photography.
Using these renders, we designed cinematic compositions and montage directions that defined the atmosphere, framing and visual storytelling across the campaign. These scenes acted as visual anchors throughout the AI generation process, allowing us to maintain consistency in proportions, materials, lighting, and perspective.
By combining precise 3D control with AI-generated imagery, we were able to create scalable lifestyle content while preserving the premium look, realism and brand consistency required for the Catchi visual identity.
“We realize ideas” is not just a tagline, but a promise we fulfill.
With our studio, we are dedicated to turning ideas into tangible reality with professionalism, creativity, and expertise. We go beyond just realizing ideas. We aim to deliver extraordinary results that exceed expectations and make us all proud. Our passion for bringing ideas to life motivates and inspires us to continually push boundaries.