Trends for B&C International From International Inspiration to a Guiding Trend Vision
For B&C International, we developed a series of creative and strategic presentations designed to align teams internally and strengthen the connection between design and product development.
We translated our insights into four visually distinctive design directions, each brought to life through mood boards, materials, and stories that spark imagination. This design was created by the two founders of Berends Sebastiaan while employed by B&C International.
Aligning creativity and commerce through design direction
These presentations were created to bring B&C International’s teams together around one creative vision, serving as both an internal alignment tool and a presales kit to inspire partners and clients.
By blending creativity and strategy, the decks form a solid foundation for product development and collection design, both nationally and internationally. A future-focused approach that ensures every idea, product, and story reflects one consistent and evolving B&C identity.
A Powerful Foundation for Brand Consistency
Alongside the presentations, we developed an interactive game that offered practical tools and playful ways to involve teams in the story, helping people understand, discuss, and apply the new direction together.
From product development to collection design and international presentation materials, this approach ensures that B&C International maintains its distinctive identity while staying relevant today and ready for tomorrow.
“We realize what matters”
Is more than a tagline. It is a promise.