Instyle Concepts
From Restyle to Long-Term Partnership
What started as a small request – to restyle the logo and color palette – quickly grew into much more. From the very first conversations, multiple discussions followed about the concept, the target audiences, the culture, and how these should be captured both internally and externally.
Over time, this evolved into a long-term partnership in which we had weekly contact to brainstorm, present, and design together.
Building a Consistent Brand Identity
Beyond branding, we created print materials, apparel, spatial design, as well as video and photography for Instyle Concepts. Step by step, we grew alongside the brand and helped shape its creative direction and visual identity.
This year, Instyle Concepts was sold and taken over by another holding company, marking the start of a new chapter for the brand.
“We realize what matters”
Is more than a tagline. It is a promise.
DESIGN DOESN’T COME AFTER
THE THINKING.
IT HAPPENS ALL THE WAY
THROUGH.
IN HOW WE THINK.
IN WHAT WE MAKE.
AND IN HOW WE MOVE IT INTO THE WORLD.