Campaign for RS-Z Trainer Puma
Satisfying Storytelling
To highlight the RS-Z Trainer’s unique sole, we created a playful concept: the shoe navigating a parcours built from its own USP’s. The result was a ‘satisfying’ narrative that resonated both in-store and across Puma’s social channels.
From Photogrammetry to 3D
We captured the shoe through 360° photogrammetry and modeled the sole in 3D, combining precision with creativity. This blend of techniques allowed us to bring out every color, texture, and detail in a dynamic way.
lthough the RS-Z was a global success, Puma wanted to boost attention in the Benelux. With a visually engaging 3D campaign, the trainer received the spotlight it deserved — on screens, in stores, and online.
“We realize what matters”
Is more than a tagline. It is a promise.